Customer analytics

Our Customer Analytics solution helps you get closer to your customers. Build a clearer picture from your data to strengthen engagement and create a better customer experience.

A few of the organisations we work with

Make a data portrait of
your customer


Answer your key questions
Your customers are the focus of your business, and each is different. How well do you understand all aspects of your customer? Which factors affect how they interact with you?

Focus on your customers
Our solution brings you closer to your customers, delighting them with targeted solutions. Helping you understand your customers’ behaviours, and interactions with your organisation.

Bring your customer data together
Create a centralised view of your customer, by using data from across all the silos across your organisation. Give your teams data driven insights that help determine how you interact with each customer.

Organisations that mature their customer analytics capabilities across technology, analytics and execution, have proven to financially outperform other organisations*

Transform the customer experience


See new ways to delight customers
Today, your organisation needs to delight customers with exceptional experience. Our solution helps you serve and support customers better, by connecting multiple data sources.

Right user, right time
Use customer data to identify opportunities to promote additional products and services. You can understand customer intent and deliver added value to your customers at each touchpoint.

Be a sensitive and helpful brand
Don’t bombard your customers with irrelevant marketing content. Provide targeted and appropriate content based on their intent score – improving your perception as a helpful brand.

In 2020, more than 40% of all data and analytics projects will relate to an aspect of customer experience*

Test our data analytics platform

See how quick and easy it is to create your cloud data warehouse for analytics on our platform – with a free guided demo.

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Build a more customer centric business


Make things better for your customer
With better customer insights, you can improve your products and services. and identify customer pain points to prioritise your remedial activities.

Maximise customer revenues
Understand what your revenue profile looks like today, forecast future revenue, and identify ways to increase it – such as by improving customer retention.

Predict and prevent churn
Use your data to explore factors that may impact customers renewing – and fix these before it’s too late. Provide targeted renewal opportunities, ensuring customers renew and remain active.

69% of companies with senior management involvement in customer analytics that say that customer analytics drives value*

Related case study

How TrueCue works for you

1

Platform overview


See how the TrueCue Platform helps you build your
data warehouse fast, to deliver analytics insights.

Explore platform

2

Services to power your data


Offering expertise in data management, data
visualisation, data science and analytics enablement.

Discover services

*Use Gartner’s Customer Analytics Maturity Model toCreate Better Customer Experiences. Gartner, 2018

*Use Gartner’s Customer Analytics Maturity Model toCreate Better Customer Experiences. Gartner, 2018

*Why customer analytics matter. McKinsey, 2016.

Case Study: Fighting COVID-19 with Data

Learn about how we’re helping the largest Sustainability and Transformation Partnership in the NHS, to use data analytics to improve their response to COVID-19 and save lives.

Download Case Study