“If you are an SMB looking for a way to give your business the edge, then this playbook is for you. It introduces the concept of modern data warehousing and explains how this serves as the foundation for good analytics. It covers options. It gives tips. It warns of the pitfalls.”James Don Carolis
Managing Director, TrueCue
Small and medium sized businesses (SMBs) are the backbone of the UK economy.
Accounting for 50% of the total revenue generated by UK businesses, SMBs employ 44% of the UK’s workforce1
In order to compete, develop and grow, there is an increasing need for them to be able to work with, and analyse, data. It can help to improve operations, deliver better products and services to customers, and understand the competitive landscape in which they operate.
Handled correctly, data can create a discernible source of competitive advantage.
However, the ability to work with large volumes of data has traditionally been the preserve of large enterprises, those with deep enough pockets to employ specialist teams and invest in the technology to store, manage and analyse it.
Fortunately, times are changing. There is a new breed of modern BI technology which is more accessible than ever before – both in terms of time and cost. Increasing use of AI and automation means that software can do much of the heavy lifting, rather than expensive teams of specialists. Smaller business can now manage data estates that would previously have required teams of experts.
For the first time, SMBs can gain access to enterprise-grade data solutions.
The transformative effect of this is not be underestimated. Companies that are able to manage data and produce insightful analytics are proven to outperform those that don’t. They are not only better at acquiring new customers, but better at retaining them. They grow faster. They are more profitable.
If you are an SMB looking for a way to give your business the edge, then this playbook is for you. It introduces the concept of modern data warehousing and explains it serves as the foundation for good analytics. It covers options. It gives tips. It warns of the pitfalls.
Most importantly, it sets out clear actionable steps you can take to build this capability within your organisation. Faster and at lower cost than ever before.
1UK Department for Business, Energy & Industrial Strategy, gov.uk
Weelin is the creator of the TrueCue Platform, and Chief Product Officer, having worked in the data and analytics industry for the last 20 years. In that time, he has delivered numerous large and small-scale BI and data and analytics platforms across a variety of industries, including healthcare, finance, media and energy.