An investigation examining the usage of data, and the data and analytics maturity of local authorities across the UK.
Despite 93% of local authorities investing in data analytics platforms, the lack of a defined strategy means organisations are not unlocking the true insights available
We recently conducted research into the use of data by local authorities across the UK, which revealed that less than a third of local authorities have a defined data and analytics strategy, despite having made investments in analytics platforms.
The findings were part of a wider investigation to assess the data and analytics maturity of local authorities.
Whilst 93% are using data analytics platforms, the survey revealed the following:
Only 29% have a clearly defined and centralised data and analytics strategy endorsed by senior leadership.
38% of local authorities either have an uncoordinated or mixed approach to their data and analytics strategy.
When asked which department(s) within the local authority is responsible for the analysis and management of information, 44% stated it was the responsibility of each individual department, indicating a siloed approach exists within many local authorities.
“Leveraging data insights can make a significant difference to the efficiency and quality of services local authorities provide. However, it takes more than simply investing in a technology platform to be successful – any investment must be underpinned with a coherent data and analytics strategy.”James Don-Carolis. Managing Director, TrueCue
Having a defined analytics strategy means the organisation will have a clear vision of how data can be used to inform decision making, provide smarter services and improve operations. It will help to clarify what your top data priorities are and chart a course for reaching your goals – including what kind of data you need, how it will be sourced, how you’ll store and analyse the data, and so on. Inherently, this will enable local authorities to make smarter and faster decisions.
While there are signs positive steps are being taken by local authorities to improve their data maturity – namely the wide use of analytics platforms – the evidence highlights many still have an uncoordinated approach.
If local authorities are to make the most of their investments in analytics, they need to establish a centralised strategy for data analysis that aligns with the long-term strategic objectives of the organisation.
We submitted Freedom of Information (FoI) requests to 78 local authorities across the UK in total, of which 59 responded.
Luke is the Head of all things marketing at TrueCue. With an eclectic track record in planning and implementing comprehensive B2B and B2C growth marketing strategy, across a multitude of industries, including tech, music, travel and education, Luke loves supporting the analytics community with good information, good data and the capacity to derive good decisions, through the lens of TrueCue.