In the spring of 2021, as we collectively began to navigate the path out of lockdown, TrueCue collaborated with the Institute of Directors (IoD), to conduct a survey of over 200 IoD members.
Our objective? To understand how the pandemic has impacted UK businesses’ approach to data and analytics during the last 12 months, and how this approach compares across the UK’s director workforce.
We are delighted to now share the results of this research with you in our inaugural Data-Driven Director Report.
This report includes:
- Key trends, insights and analysis on the data and analytics maturity of over 200 UK directors
- Expert guidance on how to support the data and analytics initiatives of the business
- Recommendations on how to overcome the data literacy barrier
- Suggestions on how to accelerate your data and analytics maturity into the new normal
Download our report now
Luke is the Head of all things marketing at TrueCue. With an eclectic track record in planning and implementing comprehensive B2B and B2C growth marketing strategy, across a multitude of industries, including tech, music, travel and education, Luke loves supporting the analytics community with good information, good data and the capacity to derive good decisions, through the lens of TrueCue.