The big name in big farm machines

AGCO is a world-leading designer, manufacturer and distributor of agricultural machinery solutions that help the farming industry to become more productive and more profitable. They own many famous brand names in the agricultural industry, including Challenger, Fendt, Massey Ferguson and Valtara.

Rich sources of real-time performance data

AGCO machines are fitted with state-of-the-art telemetry devices, allowing them to record and transmit readings of their operation on a near-real-time basis. This telemetry data includes readings on engine revs, vehicle speed, direction of travel, coordinates, engine hours, fuel consumption. It also captures technical data from sensors in specific parts of the machine, such as spray rates, volumes and concentration mix.

Avoiding telemetric data overload

AGCO wanted to enable customers to see the effectiveness of their operations –helping them do more, in less time, while saving money and making better-informed decisions. But the sheer volume of data (with each machine producing hundreds of measurements every second) was too much for farmers and industry experts to make sense of – let alone make informed decisions on.

Going to market with a swift solution

We helped AGCO across multiple analytics areas, using our data expertise to accelerate the adoption of analytics and data tools across the organisation. AGCO was confident that we could deliver their project at pace, engaging with a wide pool of industry experts, integrating data assets and creating interactive data visualisations.

Understanding where value can grow

The project was undertaken using a three-stage approach: Firstly, understanding the needs. Our consultants engaged with AGCO’s subject matter experts to define the analytical areas of greatest value to their customers, and then defined the key questions, metrics and KPIs that help to define the analytical approach.

Preparing the ground work

We then moved onto preparing and consolidating all AGCO’s daily data into a single data source, applying business rules to ensure AGCO and its customers would be able to utilise rich, interactive analytics, regardless of the machine type.

Reaping the analytics rewards

In the delivery phase, we visualised data in an intuitive application that allows farmers to see their activity and assess their efficiency. We worked with the consumers of the analysis to help them tell data stories, understand their operations and make better decisions.