Women in Data

Helping to cultivate the next generation of women in data


Women are underrepresented in the Tech industry. Fact. According to research by WISE, only 16% of tech roles in the UK are filled by women, and this ratio has not improved in 10 years. 

Part of the reason for this is that women are not applying for these roles. A recent PwC survey found that only 27% of female, A-Level and University students would consider a career in technology, compared with 61% of males. The main factors influencing this being the lack of information, advice and role models available for women. 

With TrueCue’s ‘Women in Data Pledge’, we aim to bring together a community of women interested in tech and offer opportunities and resources to learn more about this exciting industry, to hopefully inspire the next generation of women in data.

Throughout various initiatives, we will help to develop participants’ analytics skills with hands-on sessions, and hear from some incredible women about the work they do as well as their experiences of the tech industry.

Meet the Women behind TrueCue

Megan Charles

Graduate Analytics Consultant

What do you love most about working in data and analytics?

I love working in data analytics because it satisfies my curiosity, I get to mix technical with interpersonal skills, and I can work across sectors. As a Consulting Analyst I get to help a range of organisations and have a real influence on some of their biggest decisions. Each day is different and I always feel challenged, which is important to me.

If you could give one piece of advice to women considering a career in data, what would it be?

Get some experience working with data whether in a formal capacity or in your free time, so you can really get a feel of what working in data entails. You’ll not only learn about working in data to see if it is for you, you will also learn new skills along the way which will be invaluable when applying for roles. Also, reach out to the data community. I have felt nothing but welcomed and supported by all the women in data that I have come across, I can’t recommend connecting with them enough.

Zsanett Bahor


What do you love most about working in data and analytics?

I love the problem solving aspect of data analytics, the power of data to shed light on truths and narratives, and the impact it can have on the way we understand and action things when used right.

If you could give one piece of advice to a fellow women who was considering a career in data, what would it be?

Don’t be intimidated by the field and certainly don’t measure your chapter 1 to someone else’s chapter 20. If you are creative, curious and enjoy problem solving then you have something valuable to add!
Seek out learning opportunities in the field and try to get out of your comfort zone if you can through meetup groups, data analytics challenges and hackathons – everything you do will build your portfolio, network and skillset no matter whether you decide data analytics is the career for you.

Salma Mulla

Digital Marketing Apprentice

What do you love most about working in data and analytics?

The data and analytics industry is continuing to grow at an exponential rate, and what’s great is that there are no signs of it slowing down.
As I am only just beginning my journey working in the industry, I’m excited to learn more about the value of data, how data is measured and how data supports various types of businesses and the decisions that are being made within those organisations.

If you could give one piece of advice to a fellow women who was considering a career in data, what would it be?

Be yourself! Don’t be afraid to get out of your comfort zone and try out new things. The possible benefits and outcomes are always worth it.

Stuti Gupta

Data Warehouse Tester

What do you love most about working in data and analytics?

We use a diverse array of tools and platforms, and this provides me with an incredible learning experience and exposure to some amazing technologies driving the data analytics industry forward.

If you could give one piece of advice to a fellow women who was considering a career in data, what would it be?
There are lot of online materials that will help you build your knowledge and confidence on any data related technologies, so I’d definitely start there.

Women in Data Hackathon, 2020

In October 2020, we joined forces with Women in Data, the largest professional network for female data professionals, and launched our first Women in Data Hackathon.

With over 300 participants from 41 countries, we’re proud to be able to share the experience with you.

Relive the 2020 Women in Data Hackathon


“As the TrueCue Hackathon comes to an end, I am so grateful to have had the opportunity to participate. I have learned so much from a wonderful global team.

The experience was a great introduction to data science and it was a great opportunity to brush up on my data analysis skills and practice my new Tableau skills.

I am so excited to continue learning.”

Megan Charles – Operations Manager at Dose of Nature and Women in Data Hackathon 2020 Participant

Read about Sophie’s experience as an Analytics Consultant and a ‘Woman in Data’…

Sophie’s story

I’ve heard that you have 80,000 hours in your career. When I began mine, I hoped I would do good with my time, be constantly learning and work with interesting people. 1,500 hours in, TrueCue has allowed me to do all three. 

One of my first projects was to create an app to help doctors plan patient initiations on a breakthrough treatment for a chronic disease. This task was daunting at first, but made easier by the intense training we had received when we arrived at TrueCue, as well as the openness and expertise of the team.

Read Sophie’s story

Case Study: Fighting COVID-19 with Data

Learn about how we’re helping the largest Sustainability and Transformation Partnership in the NHS, to use data analytics to improve their response to COVID-19 and save lives.

Download Case Study